Getting a project started requires the clear establishment of the project vision. Capturing and communicating this central vision is the most important element to keeping a project focused. During the project, this vision may change as a result of the business or project climate. If change occurs, it is necessary to realign the project to the new vision. From the vision, we begin to understand who the users will be. Usage patterns and goals of these users will be captured using personas. We will also understand if the project is driven by date or by content. The vision and its related activities create the solid foundation on which a project can be built.